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SUPPORT - Re-Energizing Product Development: InnovationSpace at Arizona State University - In a world in which the competitive edge goes to those who can be truly innovative, many US firms have abandoned the "lone genius" approach and embraced multidisciplinary teams. At ASU, designers are working with colleagues in marketing, engineering, and intellectual property to commercialize their concepts.
Rothstein, Paul
;
Wolf, Peter
- In:
Design management review
16
(
2005
)
2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10007148381
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