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KEYNOTE - What Does It Mean to Be Design-led? Can your firm rightly be characterized as one that is design-led? What are the criteria? Based on their research, these authors have isolated four qualities shared by companies in which design is embedded in the organization.

Beverland, Michael B.; Farrelly, Francis J. - In: Design management review 18 (2007) 4, pp. 10-17

Persistent link: https://www.econbiz.de/10007897293

Designers and Marketers: Toward a Shared Understanding

Beverland, Michael B.; Farrelly, Francis J. - In: Design management review 22 (2011) 3, pp. 62-71

Persistent link: https://www.econbiz.de/10009262514

Beverland, Michael B. - In: Design management review 22 (2011) 1, pp. 34-43

Persistent link: https://www.econbiz.de/10008846298

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