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It's Not What Design Is, It's What Design Does

Sharma, Pradeep; Poole, Dean - In: Design management review 20 (2009) 4, pp. 64-75

Persistent link: https://www.econbiz.de/10008353517

STRATEGY - The Socio-Cultural Role of Brand in Business Value Creation - In this day and age, the concept of brand has grown to represent not just an end product but the business itself. Strong brands achieve a coherent and consistent delivery of value that in the end leads to consumer trust and, eventually, to corporate social responsibility. The authors end with a look at three businesses and ...

Meads, Caroline A.A.; Sharma, Pradeep - In: Design management review 19 (2008) 2, pp. 29-37

Persistent link: https://www.econbiz.de/10008080791

It's Not What Design Is, It's What Design Does - Sometimes, it's easier for small and medium-size enterprises to make greater use of design in their operations than it is for larger organizations — They may be nimbler than their large competitors and often hope to find a better way to grow and transform their businesses. As evidence, these authors point to several New Zealand companies that are ...

Sharma, Pradeep; Poole, Dean - In: Design management review 20 (2009) 4, pp. 64-75

Persistent link: https://www.econbiz.de/10008379819

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