: The Illusions of Social Media -- Chapter3. A Longitudinal Review of Models in Marketing Research -- Chapter4. What would … we Hear if we Really Listened? Using I-poems in Qualitative Marketing Research -- Chapter5. Managing Marketing Strategies …-Compliance is a Double-Edged Sword -- Chapter15. A Critical Review of Institutional Theory in Marketing -- Chapter16. Does the …

Analysis -- Chapter3. The Impact of Culture on Humorous Ads: An Abstract -- Chapter4. Marketing Web Trends: An Algorithm and … Abstract -- Chapter7. How Big Data Utilization Affect Firms Marketing-related Strategies and Performance: An Abstract … Perceived Transmission of Personality Traits through Leftovers: An Abstract -- Chapter24. An Abstract: Sports Marketing Special …

Foreword -- Preface -- Consumer Behavior -- International Marketing -- Marketing Education/Macromarketing -- Marketing … Management -- Sales Management/Industrial Marketing -- Marketing of Services -- Research Methodology -- Channels and Physical …This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in …

Innovation, Technology, and Product Strategy -- Pricing and Countertrade -- Logistics -- Comparative Marketing Systems … -- Industrial Marketing -- Sales Management -- Services Marketing -- Marketing Channels -- International Marketing Management … -- Marketing Communications -- Emergence of the European Community -- Buyer Behavior -- Retailing -- Marketing and Development …

offer collaborative consumption opportunities. Featuring contributions presented at the 2020 Academy of Marketing Science … Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the … science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy …