Founded in 1972, the Academy of Marketing Science is an international organization dedicated to promoting timely … explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and …’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading …

Foreword -- Preface -- Channels of Distribution -- Comparative Marketing -- Consumer Behavior -- Health Services … Marketing -- Industrial Marketing -- International Marketing -- Marketing Education -- Marketing Management -- Marketing and Non …-Profit Organizations -- Marketing Research -- Marketing and Society -- Physical Distribution and Logistics -- Promotions -- Public Policy …