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Marketing Transformation: Marketing Practice in an Ever Changing World : Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)

Rossi, Patricia (ed.); Krey, Nina (ed.) - 2018

This proceedings volume examines transformation in marketing to better understand current and future standing of the … marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary … marketing theory, practice, consumption practices and people are transforming as the world continues to change. It is by …

Persistent link: https://www.econbiz.de/10012397701

Finding New Ways to Engage and Satisfy Global Customers : Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)

Rossi, Patricia (ed.); Krey, Nina (ed.) - 2019

) Marketing – Examination of Multi-Cultural Perspectives: An Abstract -- Chapter 8. Cross-Cultural Examination of Arts Sector … Innovative, and I Know How Explain My Bad Behavior: An Abstract -- Chapter 44. Implications of Consumer Animosity for Marketing … Strategy: An Abstract -- Chapter 45. An Abstract: When and How Do Chief Marketing Officers Drive Firm Performance? CMO …

Persistent link: https://www.econbiz.de/10012398497

Marketing Opportunities and Challenges in a Changing Global Marketplace : Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference

Wu, Shuang (ed.); Pantoja, Felipe (ed.); Krey, Nina (ed.) - 2020 - 1st ed. 2020.

: The Illusions of Social Media -- Chapter3. A Longitudinal Review of Models in Marketing Research -- Chapter4. What would … we Hear if we Really Listened? Using I-poems in Qualitative Marketing Research -- Chapter5. Managing Marketing Strategies …-Compliance is a Double-Edged Sword -- Chapter15. A Critical Review of Institutional Theory in Marketing -- Chapter16. Does the …

Persistent link: https://www.econbiz.de/10012399519

Enlightened Marketing in Challenging Times : Proceedings of the 2019 AMS World Marketing Congress (WMC)

Pantoja, Felipe (ed.); Wu, Shuang (ed.); Krey, Nina (ed.) - 2020 - 1st ed. 2020.

Analysis -- Chapter3. The Impact of Culture on Humorous Ads: An Abstract -- Chapter4. Marketing Web Trends: An Algorithm and … Abstract -- Chapter7. How Big Data Utilization Affect Firms Marketing-related Strategies and Performance: An Abstract … Perceived Transmission of Personality Traits through Leftovers: An Abstract -- Chapter24. An Abstract: Sports Marketing Special …

Persistent link: https://www.econbiz.de/10012399741

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference

Deeter-Schmelz, Dawn R. - 2015

Founded in 1972, the Academy of Marketing Science is an international organization dedicated to promoting timely … explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and …’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading …

Persistent link: https://www.econbiz.de/10012402232

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era : Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference

Obal, Michael W. (ed.); Krey, Nina (ed.); … - 2016 - 1st ed. 2016

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely … explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and …’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading …

Persistent link: https://www.econbiz.de/10014018372