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Differential Pricing Between New Customers and Loyal Customers
Fassnacht, Martin; Mahadevan, Jochen - In: Die Betriebswirtschaft : DBW 72 (2012) 2, pp. 179-179
Persistent link: https://www.econbiz.de/10009961040
Cover Image
Differential Pricing Between New Customers and Loyal Customers
Faßnacht, Martin; Mahadevan, Jochen - In: Die Betriebswirtschaft : DBW 72 (2012) 2, pp. 179-194
Persistent link: https://www.econbiz.de/10009522412
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Differential pricing between new customers and loyal customers : the impact of favoring new customers over loyal customers on the perceived price fairness of loyal customers
Faßnacht, Martin; Mahadevan, Jochen - In: Die Betriebswirtschaft : DBW 72 (2012) 2, pp. 179-194
Persistent link: https://www.econbiz.de/10009522414