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~isPartOf:"Digital advertising : theory and research"
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Digital advertising : theory and research
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Assessing the financial value of digital advertising : an event study approach
Yoo, Chan Yun
;
Baek, Tae Hyun
- In:
Digital advertising : theory and research
,
(pp. 222-242)
.
2017
Persistent link: https://www.econbiz.de/10011646115
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