Chen, Hong; Lachaud, Kevin; Zhou, Wenqi - In: Digital business 2 (2022) 2, pp. 1-8
This study aims to understand the impact of the "Free App of the Day" (FAD) promotion on app sales during the post-promotion period on Amazon Appstore. The FAD promotion spotlights a single paid app by presenting it on the frontpage of Appstore, offers the app free of charge for one day, and...
