The TikTok platform has become widely popular among younger generations and has influenced various industries and aspects of life. This systematic literature review, using bibliometric methods, aims to examine the evolution of TikTok research from its initial development to its current status. A...

In the growing social commerce landscape, addressing seller uncertainty has become critical for fostering consumer trust and enhancing purchase decisions. Seller uncertainty, often driven by information asymmetry and a lack of trust signals, can significantly hinder transactions on these...