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Strategic Issues in Advertising, Branding and Communication -- Integrated Marketing Communications: A Test for Different Levels of Strategic Consistency -- Evaluation and Feedback Effects of Limited Editions in FMCG Categories -- How Multinational Enterprises Develop their Advertising Strategy...

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Foundational Research in Entrepreneurship Studies : Insightful Contributions and Future Pathways

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This book draws attention to the classics, seminal articles in entrepreneurship that have made profound contributions to the field’s emergence, development, and maturity. In each chapter, a classic is identified, ideas contained therein that are still relevant to the field are discussed, and...

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of industrial policies towards innovation. In line with this trend, the European Union significantly increased its … economic growth. Regional innovation policies display divergent returns according to different institutional conditions and … results show that better performing innovation strategies require the following factors: clear choices of locally congruent …

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This book outlines the unique challenges and opportunities of doing business in Africa, analysing how varying degrees of development across its countries affects entrepreneurship. Taking into account historical and cultural contexts, the authors approach the topic by evaluating the different...

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Leading Research and Evaluation in Interprofessional Education and Collaborative Practice

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Expanding upon Leadership Development for Interprofessional Education and Collaborative Practice and Leadership and Collaboration, the third installment to this original and innovative collection of books considers a variety of research models and theories. Emphasizing research and evaluation in...

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