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A large-scale field experiment to evaluate the effectiveness of paid search advertising
Coviello, Lorenzo; Genîzî, Ûrî; Götte, Lorenz - 2017
Persistent link: https://www.econbiz.de/10011741631
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Strategic search diversion, product affiliation and platform competition
Hagiu, Andrei; Jullien, Bruno - 2013
Persistent link: https://www.econbiz.de/10009745617
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Targeting in advertising markets : implications for offline vs. online media
Bergmann, Dirk; Bonatti, Alessandro - 2010
Persistent link: https://www.econbiz.de/10008667424
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Economic growth and the design of search engines
Saint-Paul, Gilles - 2009
Persistent link: https://www.econbiz.de/10003814423
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Platform siphoning : ad-avoidance and media content
Anderson, Simon P.; Gans, Joshua - 2010
Persistent link: https://www.econbiz.de/10003957708
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Advertising and the distribution of content
Weeds, Helen - 2012
Persistent link: https://www.econbiz.de/10009621940
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Newspapers in times of low advertising revenues
Angelucci, Charles; Cagé, Julia - 2016
Persistent link: https://www.econbiz.de/10011524505
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Incentive compatible advertising on a social network
Eliaz, Kfir; Spiegler, Ran - 2016
Persistent link: https://www.econbiz.de/10011494237
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Second-degree price discrimination by a two-sided monopoly platform
Jeon, Doh-Shin; Kim, Byung-Cheol; Menicucci, Domenico - 2016
Persistent link: https://www.econbiz.de/10011551071
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Firms and collective reputation : the Volkswagen emissions scandal as a case study
Bachmann, Ruediger; Ehrlich, Gabriel; Ruzic, Dimitrije - 2017
Persistent link: https://www.econbiz.de/10011820219