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A comparison of confirmatory factor analysis and Rasch analysis in assessing metric equivalence of measurement scales in cross-national research
Durvasula, Srinivas
;
Jansen, Paul
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1995
Persistent link: https://www.econbiz.de/10000915457
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A cross-national comparison of consumers' attitudes toward direct marketing and purchase intention
Durvasula, Srinivas
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Akhter, Syed H.
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Bamossy, Gary J.
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1996
Persistent link: https://www.econbiz.de/10000930027
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