1. Global Value Chains and International Business Research: Perspectives from Switzerland; Sarbani Bublu Thakur-Weigold -- 2. Social Commerce Optimization: An Integrated Framework for Consumer Behavior in Social Media; Saidat A. Sanni, Brian Leemoon, Anshu Saxena Arora, and Jennifer J. Edmonds --...

Part 1: Manufacturing -- 1. Indian Small Manufacturing Firms: Achieving Competitive Advantage -- Part 2: Marketing -- 2. Should The Devil Wear Prada? Analyzing Consumers’ Responses to Luxury Branding -- 3. The Influence of Culture on Leader-Member Exchange and Job Satisfaction of Subordinates:...