Åstebro, Thomas; Fossen, Frank M.; Gutierrez, Cédric - 2024
accept Expected Utility Theory (EUT), developed by Savage (1951) and von Neumann and Morgenstern (1953), as a relevant model … for entrepreneurial decision-making. We examine a range of decision theories, ranking them in an order starting from EUT … main components and underlying concepts as they apply to entrepreneurial decision making. …