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Marketing and post-harvest research (MPR) in the Philippine fisheries : a review of literature
Salayo, Nerissa D. (contributor) - 2000 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001533709
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Where to now in new product development research?
Craig, Angie - In: European journal of marketing : EJM 26 (1992) 11
Persistent link: https://www.econbiz.de/10001135405
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The adoption and diffusion of new industrial products : a literature review
Kennedy, Anita M. - In: European journal of marketing : EJM 17 (1983) 3, pp. 31-88
Persistent link: https://www.econbiz.de/10001037601
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New product development : a literature review
Goulding, Ian - In: European journal of marketing : EJM 17 (1983) 3, pp. 3-30
Persistent link: https://www.econbiz.de/10001037602