Dieses Buch ist eine Chronik und Bestandsaufnahme der Corona-Pandemie in Deutschland von Ihren Anfängen bis heute (Juli 2021). Die durch das Virus verursachte Krise offenbart schlaglichtartig die strukturellen Schwächen unseres Landes: Ein verordnungsorientierter Staatsapparat, ein...

Chapter 1. Introduction: The Sharing Economy in Europe from Idea to Reality; Andrzej Klimczuk, Vida Česnuitytė, Cristina Miguel, Gabriela Avram, Bori Simonovits,Mijalche Santa, & Bálint Balázs -- 2. Conceptualisation of the Sharing Economy; Cristina Miguel, Esther Martos-Carrión, Andrzej...

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring...

This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in...

This contributed volume explores and reveals the new developments, dynamics and recommendations for entrepreneurship education in the Middle East and North Africa (MENA) region. Presenting papers by respected experts in the field, it shares essential insights on the status quo of entrepreneurial...