The paper at hand illustrates the history and the current state of the media economics tradition in German-speaking countries. After describing early, inter- and transdisciplinary approaches in media economics the author will discuss boundaries of the market provision of media goods (“market...

Topic of this publication is the impact of globalisation on the practise of cross-border transactions from a German legal perspective. The focus is on four key questions: Who determines the applicable law in case of a cross-border transaction? Who determines which courts shall have international...

In non-food consumer goods branches of goods of medium and long term demand new business models are pushing through which are based on a simultaneous redesign of branding strategy, value chain and final retail distribution. The new vertical companies with brand focused distribution systems...

This paper starts with a brief summary on corporate foreign exchange risk management. The second chapter overviews the development of the Rouble-Euro exchange rate in the last decade. The fluctuations of this parity impact significantly the international competitiveness of German and Russian...

The finding and setting of a business target is the starting point whenever dealing with corporate governance; the autonomy of companies to define those targets is one constitutive characteristic of any market economy. Regulatory demands as the standardization of the German...