The COVID-19 pandemic creates an unseen challenge to the world’s business operations. In order to survive, companies have taken all kinds of measures. However, for SMEs, owing to relatively limited resources, surviving COVID-19 requires innovative measures. In this paper, we examine two...

Cooperative advertising is a key incentive offered by a manufacturer to influence retailers' promotional decisions. We study cooperative advertising in a dynamic retail duopoly where a manufacturer sells his product through two competing retailers. We model the problem as a Stackelberg...