What is the resilience of the marketing discipline? In other words, what is the perennity of the marketing concept, of … marketing principles and purpose, and what is the adaptive capacity of marketing over time? In what measure are marketing … marketing respond to the severe shocks that characterize our time and to what extent does it integrate societal issues? Are …

This case explores the aggregate influence of corporate marketing practices on public health and examines the … increasingly important issue of the role of targeted marketing strategies by the food and beverage industries in the obesity … epidemic. Specifically, it engages a discussion about a significant yet overlooked dimension - targeted marketing to ethnic …

Cet ouvrage présente les thèmes essentiels du marketing sous forme de fiches synthétiques. Aborde les thèmes suivants … : le marketing dans l'organisation, les métiers du marketing, stratégie marketing, le marketing mix : politique de produit …