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A test of retail service brand extensions in Estonia : Tallinna Kaubamaja and Selver
McKenzie, Brent
- In:
EBS review
(
2008/09
)
2
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pp. 89-101
Persistent link: https://www.econbiz.de/10003885382
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A test of retail service brand extensions in Estonia : Tallinna Kaubamaja and Selver
McKenzie, Brent
- In:
EBS review
(
2008/09
)
2
,
pp. 89-101
Persistent link: https://www.econbiz.de/10009907311
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