<em>Innovation and marketing in traditional sectors: some industrial policy implications</em> - In an environment with increasing competition, the importance of taking care of customers through marketing, high quality service and after sale support has been shown to be crucial for getting competitive...

The fierce growth in global competition has led politicians and economists in Italy to shift the focus of the debate to the pressing need for the country’s small firms to formulate appropriate strategic responses. In particular, the discussion has prompted the question of how best to ensure...