Fleischmann, Moritz; van Nunen, van Nunen, J.A.E.E.; … - Erasmus Research Institute of Management (ERIM), … - 2004
Product flows in today’s supply chains do not end once they have reached the customer. Many products lead a second and even third or fourth life after having accomplished their original task at their first customer. Consequently, a product may generate revenues multiple times, rather than a...