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Informants in Organizational Marketing Research
van Bruggen, van Bruggen, G.H.; Lilien, Lilien, G.L.; … - Erasmus Research Institute of Management (ERIM), … - 2000
Organizational research frequently involves seeking judgmental data from multiple informants within organizations. Researchers are often faced with determining how many informants to survey, who those informants should be and (if more than one) how best to aggregate responses when disagreement...
Persistent link: https://www.econbiz.de/10010730942
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The Joint Effect of Relationship Perceptions, Loyalty Program and Direct Mailing on Customer Share Development
Verhoef, Peter - Erasmus Research Institute of Management (ERIM), … - 2002
In this paper, we examine the effect of relationship perceptions and relationship marketing instruments on customer share development. We also study the interaction effect of these instruments with behavioral loyalty and relationship perceptions. This study is executed among a sample of...
Persistent link: https://www.econbiz.de/10010731137
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Win-Win Strategies at Discount Stores
Deleersnyder, Deleersnyder, B.; Dekimpe, Dekimpe, M.G.; … - Erasmus Research Institute of Management (ERIM), … - 2005
An important development that contributes to store brands’ growing success in the grocery market is the increasing number of discount stores that sell predominantly own, private-label, brands. To fight private labels, manufacturers of national brands feel increasingly compelled to develop...
Persistent link: https://www.econbiz.de/10010731294
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The Effect of Relational Constructs on Relationship Performance
Verhoef, Peter; Franses, Philip Hans; Hoekstra, … - Erasmus Research Institute of Management (ERIM), … - 2000
We examine the effect of relational constructs, such as satisfaction, trust and commitment on relationship performance … performance. Our empirical results provide strong evidence of duration dependent effects of satisfaction and trust, but we find … only weak evidence of such effects on performance. …
Persistent link: https://www.econbiz.de/10010837549
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Deviation Among Technology Reviews: An Informative Enrichment of Technology Evolution Theory for Marketing
Stremersch, Stefan; Sood, Sood, A. - Erasmus Research Institute of Management (ERIM), … - 2010
customers, and new market leaders. This paper examines the deviation among reviews of a technology’s performance and its …) from 1982 to 2007, the authors find that: (1) there exists vast deviation among reviews of technology performance leading … performance and, (4) both higher technology performance and a higher deviation affect sales positively, also when one controls for …
Persistent link: https://www.econbiz.de/10010837677
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Some Comments on the Question Whether Co-Occurrence Data Should Be Normalized
Waltman, Waltman, L.; van Eck, van Eck, N.J.P. - Erasmus Research Institute of Management (ERIM), … - 2008
In a recent article in JASIST, L. Leydesdorff and L. Vaughan (2006) asserted that raw cocitation data should be analyzed directly, without first applying a normalization such as the Pearson correlation. In this communication, it is argued that there is nothing wrong with the widely adopted...
Persistent link: https://www.econbiz.de/10010730955
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The Adaptive Consequences of Pride in Personal Selling
Verbeke, Verbeke, W.J.M.I.; Belschak, Belschak, F.D.; … - Erasmus Research Institute of Management (ERIM), … - 2004
, it increases salespersons' performance-related motivations. Specifically, it promotes adaptive selling strategies …
Persistent link: https://www.econbiz.de/10011205396
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One Analogy Can Hide Another: Physics and Biology in Alchian’s “Economic Natural Selection”
Levallois, Levallois, C. - Erasmus Research Institute of Management (ERIM), … - 2008
Today, Alchian's "Uncertainty, evolution and economic theory" (1950) is hailed by evolutionary economists as a most important piece, which resumed an evolutionary brand of theorizing in economics after the eclipse of the interwar period. On the other hand, Alchian's article is also cherished by...
Persistent link: https://www.econbiz.de/10010730866
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The Effectiveness of Advertising Matching Purchase Motivation
Loef, J.; Antonides, Antonides, G.; van Raaij, van … - Erasmus Research Institute of Management (ERIM), … - 2001
Several authors have proposed frameworks to help advertisers predict and plan advertising effectiveness. Rossiter and Percy's advertising grid (1997) recommends that the ad appeal should match the purchase motivation or attitude base. They suggest that for utilitarian brands informational...
Persistent link: https://www.econbiz.de/10010730868
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The Effectiveness of Case-Based Reasoning: An Application in Sales Promotions
Althuizen, Althuizen, N.A.P.; Wierenga, Wierenga, B. - Erasmus Research Institute of Management (ERIM), … - 2003
This paper deals with Case-based Reasoning (CBR) as a support technology for sales promotion (SP) decisions. CBR-systems try to mimic analogical reasoning, a form of human reasoning that is likely to occur in weakly-structured problem solving, such as the design of sales promotions. In an...
Persistent link: https://www.econbiz.de/10010730879