Perceptual maps are often used in marketing to visually study relations between two or more attributes. However, in many perceptual maps published in the recent literature it remains unclear what is being shown and how the relations between the points in the map can be interpreted or even what a...

Nonmetric unfolding is a powerful (nonparametric) analytical tool generating a preference-based joint display of subjects (e.g., customers) and objects (e.g., brands or products). Systematic patterns in customers’ preferences can be directly inferred from this display, and may provide valuable...

This article uses correspondence analysis to visualize risk profiles and their changes over the time period 1977 to 2008. It is based on a unique dataset which combines incident data and ship particular data. The risk profiles can help stakeholders better understand the relationship of ship...

To assess the attitudes with respect to the quality of banks’ service levels, we use survey data amongst more than 250 Chief Financial Officers (CFOs) of a range of Netherlands-based companies. These companies range from small to very large (including multinationals as Philips and Shell)...

In content- and knowledge-based recommender systems often a measure of (dis)similarity between items is used. Frequently, this measure is based on the attributes of the items. However, which attributes are important for the users of the system remains an important question to answer. In this...

Traditionally, recommender systems present recommendations in lists to the user. In content- and knowledge-based recommendation systems these list are often sorted on some notion of similarity with a query, ideal product specification, or sample product. However, a lot of information is lost in...

Respondents can vary significantly in the way they use rating scales. Specifically, respondents can exhibit varying degrees of response style, which threatens the validity of the responses. The purpose of this article is to investigate to what extent rating scale responses show response style...

How steep should a hierarchy be, or should there be a hierarchical stratification at all? Research on power, divided between two main research streams (i.e., functionalist and conflict theories of power), reports discrepant answers to this question. This paper suggests that the choice between...

Multidimensional scaling (MDS) is often used for the analysis of correlation matrices of items generated by a facet theory design. The emphasis of the analysis is on regional hypotheses on the location of the items in the MDS solution. An important regional hypothesis is the axial constraint...

Person-organization fit is often measured by the congruence of a person’s values and the values that he or she ascribes to the organization. A popular instrument used in this context is the Organizational Culture Profile (O’Reilly, Chatman, & Caldwell, 1991). The OCP scales its 54 items on...