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Gender identity salience and perceived vulnerability to breast cancer
Sweldens, Steven (contributor); Puntoni, Stefano (contributor) - 2008
Persistent link: https://www.econbiz.de/10008661440
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"Emotionalʺ versus"emotioneelʺ: advertising language and emotional appraisal
Puntoni, Stefano (contributor) - 2006
Persistent link: https://www.econbiz.de/10003402313
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Advertising-induced embarrassment
Puntoni, Stefano; Hooge, Ilona E. de; Verbeke, Willem … - 2013
Persistent link: https://www.econbiz.de/10009736152
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The impact of cultural symbols and spokesperson identity on attitudes and intentions
Lenoir, Anne-Sophie I.; Puntoni, Stefano; Reed, Americus, II - 2013
Persistent link: https://www.econbiz.de/10009783756
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Polysemy in advertising
Puntoni, Stefano (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003381143
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Confidence via correction: The effect of judgment correction on consumer confidence
Espinoza Petersen, Francine; Hamilton, Rebecca W. - 2013
At times, consumers are motivated to reduce the influence of a product recommendation on their judgments. Based on previous research, it is unclear whether this correction process will increase or decrease consumers' confidence in their judgments. We find that source credibility moderates the...
Persistent link: https://www.econbiz.de/10010352112