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Modeling dynamic effects of the marketing mix on market shares
Fok, Dennis (contributor); Paap, Richard (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772090
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A hierarchical bayes error correction model to explain dynamic effects of price changes
Fok, Dennis; Paap, Richard; Horváth, Csilla; Franses, … - 2005
Persistent link: https://www.econbiz.de/10003088746
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Econometric analysis of the market share attraction model
Fok, Dennis; Franses, Philip Hans; Paap, Richard - 2001
Persistent link: https://www.econbiz.de/10001600632
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Incorporating responsiveness to marketing efforts when modeling brand choice
Fok, Dennis; Franses, Philip Hans; Paap, Richard - 2001
Persistent link: https://www.econbiz.de/10001612168