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ERIM report series research in management
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Measuring short- and long-run promotional effectiveness on scanner data using persistence modeling
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
;
Nijs, Vincent R.
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828619
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2
Persistence modeling for assessing marketing strategy performance
Dekimpe, Marnik G.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828624
Saved in:
3
Competitive reactions and the cross-sales effects of advertising and promotion
Steenkamp, Jan-Benedict E. M.
;
Nijs, Vincent R.
; …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658523
Saved in:
4
Do promotions benefit manufacturers, retailers or both?
Srinivasan, Shuba
;
Pauwels, Koen
;
Hanssens, Dominique M.
; …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658533
Saved in:
5
Weathering tight economic times : the sales evolution of consumer durables over the business cycle
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Sárváry, …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772086
Saved in:
6
How cannibalistic is the internet channel?
Deleersnyder, Barbara
;
Geyskens, Inge
;
Gielens, Katrijn
; …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658548
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7
Intra- and inter-channel competition in local-service sectors
Cleeren, Kathleen
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002699919
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8
The European consumer : united in diversity?
Lemmens, Aurélie
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002701443
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9
On the predictive content of production surveys : a pan-European study
Lemmens, Aurélie
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001921590
Saved in:
10
Managing product-harm crises
Heerde, Harald J. van
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10003088630
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