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Informants in organizational marketing research : how many, who, and how to aggregate responses?
Bruggen, Gerrit H. van
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Lilien, Gary L.
;
Kacker, Manish
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2000
Persistent link: https://www.econbiz.de/10001600565
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The impact of channel function performance on buyer-seller relationships in marketing channels
Bruggen, Gerrit H. van
;
Kacker, Manish
;
Nieuwlaat, Chantal
-
2001
Persistent link: https://www.econbiz.de/10001612151
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