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Do promotions benefit manufacturers, retailers or both?
Srinivasan, Shuba
;
Pauwels, Koen
;
Hanssens, Dominique M.
; …
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2001
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658533
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Reference-based transitions in short-run price elasticity
Pauwels, Koen
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contributor
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2003
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001861925
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Assessing customer evaluation and revenue consequences of component sharing across brands in the vertical product line
Verhoef, Peter C.
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contributor
); …
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2005
Persistent link: https://www.econbiz.de/10002701449
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