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To buy or how much to buy? : partition dependence in purchase-quantity decisions

Tavassoli, Nader T.; Visentin, Matteo - In: Marketing letters : a journal of research in marketing 33 (2022) 2, pp. 177-188

Persistent link: https://www.econbiz.de/10013273023

Consumer substitution decisions : an integrative framework

Hamilton, Rebecca W.; Thompson, Debora V.; Arens, Zachary G. - In: Marketing letters : a journal of research in marketing 25 (2014) 3, pp. 305-317

Persistent link: https://www.econbiz.de/10010401324

Reaching for rigor and relevance : better marketing research for a better world

Madan, Shilpa; Johar, Gita Venkataramani; Berger, Jonah; … - In: Marketing letters : a journal of research in marketing 34 (2023) 1, pp. 1-12

Persistent link: https://www.econbiz.de/10014265918

Choice and self : how synchronic and diachronic identity shape choices and decision making

Urminsky, Oleg; Bartels, Daniel M.; Giuliano, Paola; … - In: Marketing letters : a journal of research in marketing 25 (2014) 3, pp. 281-291

Persistent link: https://www.econbiz.de/10010401335

Autonomy in consumer choice

Wertenbroch, Klaus; Schrift, Rom Y.; Alba, Joseph W.; … - In: Marketing letters : a journal of research in marketing 31 (2020) 4, pp. 429-439

Persistent link: https://www.econbiz.de/10012417702

Confidence via correction: The effect of judgment correction on consumer confidence

Espinoza Petersen, Francine; Hamilton, Rebecca W. - 2013

At times, consumers are motivated to reduce the influence of a product recommendation on their judgments. Based on previous research, it is unclear whether this correction process will increase or decrease consumers' confidence in their judgments. We find that source credibility moderates the...

Persistent link: https://www.econbiz.de/10010352112