From the earliest days of PR history, PR professionals have restricted their specific contribution to the communicator’s role; they saw themselves as experts in storytelling, in ‘packaging’ the corporate mission or politics, rather than rooting their own activities deep in the heart of...

In today’s media society, political communications play an essential role within the scope of politics. It has become a necessity for political actors in modern democracies to inform and involve citizens in the process of political decision-making, as there is a need for legitimisation towards...

"[…] to exist is to change, to change is to mature, to mature is to go on creating oneself endlessly." (Bergson, 1911: 7). Whilst these words were originally referring to "a conscious being" (Bergson, 2011: 7), they can also be applied to organisations. They are facing new threats and...