This paper examines the decisions of Irish farmers to convert to organic farming by applying the theory of planned behaviour to control for social influence and technical constraints. Cluster analysis and principal component analysis are utilised to account for sample heterogeneity and to...

Based on the fact that not all farmers adopt a technology at the same time, it is argued in this paper that the distinction between groups is important because early, medium and late adopters respond differently to economic and non-economic factors when they consider whether to take up organic...