Although the oceans cover 70% of the surface of the planet few studies have considered the economic valuation of marine biodiversity, despite the importance of such information for marine management and conservation. This study uses a contingent valuation method to estimate the public's...

A Choice Modeling (CM) study was chosen to assess specific management actions related to bird-watching on the Portuguese island of Terceira in the Azores. The usual willingness-to-pay measure was replaced by the willingness-to-stay (WTS) longer on the island for bird-watching, given changes in...