Lighting accounts for nearly 20% of overall U.S. electricity consumption and 18% of U.S. residential electricity consumption. A transition to alternative energy-efficient technologies could reduce this energy consumption considerably. To quantify the influence of factors that drive consumer...

Pittsburgh residents (n=209) reported their preferences for voluntary actions, soft regulations, and hard regulations to (a) limit the number of SUVs and trucks and (b) increase green energy use for household energy consumption. These two goals were presented in one of two motivating frames, as...