Paap, Richard; Franses, Philip Hans; van Nierop, J.E.M.; … - Faculteit der Economische Wetenschappen, Erasmus … - 2005
We propose a new model to describe consideration, consisting of a multivariate probit model component for consideration and a multinomial probit model component for choice, given consideration. The approach allows one to analyze stated consideration set data, revealed consideration set (choice)...