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Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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Joint optimization of customer segmentation and marketing policy to maximize long-term profitability
Jonker, Jedid-Jah Jan
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2002
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001692886
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Direct mailing decicions for a Dutch Fundraiser
Jonker, Jedid-Jah Jan
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2002
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001702120
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Understanding the role of marketing communications in direct marketing
Naik, Prasad A.
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Piersma, Nanda
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2002
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001678741
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Airline revenue management : an overview of OR techniques 1982 - 2001
Pak, Kevin
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Piersma, Nanda
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2002
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001644166
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