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How many trademarks does it take to protect a brand? : The optimal number of trademarks, branding strategy and brand performance
Sullivan, Mary W.
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2001
Persistent link: https://www.econbiz.de/10001587869
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Controlling for temporary promotions in a differentiated products model of consumer demand
Romeo, Charles J.
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Sullivan, Mary W.
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2004
Persistent link: https://www.econbiz.de/10002192684
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