This paper reports the results of theoretical and experimental analyses of search models of shopping behavior. Earlier work which dealt with markets for homogeneous goods in which sellers first determined their prices and buyers then decided upon their information acquisition (shopping)...

This paper analyzes simultaneous move models of comparison shopping. It shows that the equilibria in Wilde-Schwartz (1979) can be rationalized as symmetric mixed strategies in an appropriately defined game in which information-acquisition costs are endogenous. It also shown that, in the...