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~isPartOf:"Economic and industrial democracy"
~isPartOf:"Journal of historical research in marketing"
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Marketing
history
from below : towards a paradigm shift in marketing historical research
Schwarzkopf, Stefan
- In:
Journal of historical research in marketing
7
(
2015
)
3
,
pp. 295-309
Persistent link: https://www.econbiz.de/10011443054
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Marketing
history
from below : bringing the consumer back in
Schwarzkopf, Stefan
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011443103
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The subsiding sizzle of advertising
history
: methodological and theoretical challenges in the post advertising age
Schwarzkopf, Stefan
- In:
Journal of historical research in marketing
3
(
2011
)
4
,
pp. 528-548
Persistent link: https://www.econbiz.de/10009407699
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