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The Negro marketing dilemma : dominant marketing discourses in the US from the 1950s to the 1970s
Ibrahim, Yasmin - In: Journal of historical research in marketing 8 (2016) 4, pp. 545-563
Persistent link: https://www.econbiz.de/10011643960
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Forgotten classics : Advertising in a Free Society, by Ralph Harris and Arthur Seldon (1959)
Pressey, Andrew D. - In: Journal of historical research in marketing 8 (2016) 1, pp. 174-196
Persistent link: https://www.econbiz.de/10011535104
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The history of conspicuous consumption in the United Kingdom : 1945-2000
Patsiaouras, Georgios - In: Journal of historical research in marketing 9 (2017) 4, pp. 488-510
Persistent link: https://www.econbiz.de/10011805002
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The history of advertising trust archive
Moir, Alistair; Read, Eve; Towne, Sophie - In: Journal of historical research in marketing 9 (2017) 4, pp. 535-542
Persistent link: https://www.econbiz.de/10011805006
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Educational lessons from the past : marketing textbooks during the Age of Enlightenment (16th to 18th Centuries)
Shaw, Eric - In: Journal of historical research in marketing 7 (2015) 3, pp. 389-406
Persistent link: https://www.econbiz.de/10011443088
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The Complete English Tradesman : business relations, trust, and honesty or "let’s rethink the history of relationship marketing"
Tadajewski, Mark - In: Journal of historical research in marketing 7 (2015) 3, pp. 407-422
Persistent link: https://www.econbiz.de/10011443094
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Marketing, marketing systems, and the framing of marketing history
Layton, Roger A. - In: Journal of historical research in marketing 7 (2015) 4, pp. 549-572
Persistent link: https://www.econbiz.de/10011448296
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Restoring Phronesis and practice : marketing's forgotten P's
Kavanagh, Donncha - In: Journal of historical research in marketing 6 (2014) 3, pp. 331-350
Persistent link: https://www.econbiz.de/10010414282
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Italian marketing history
Morris, Jonathan (contributor) - 2015
Persistent link: https://www.econbiz.de/10010478507
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Marketing the past over the long run : uses of the past in French accounting textbooks : 17th-19th c.
Labardin, Pierre; Gervais, Pierre - In: Journal of historical research in marketing 14 (2022) 1, pp. 90-110
Persistent link: https://www.econbiz.de/10012880739