Rodolfo M. Nayga, Jr.; Wu, Ximing; Brummett, Robert G. - In: Economics Bulletin 2 (2007) 1, pp. 1-9
This study reports on the potential use of “cheap talk†in hypothetical new product valuation research using a simple field experiment eliciting subjects' willingness to pay for a new product. While cheap talk has been used in the non-market valuation literature, its application in...