Takeda, Fumiko; Yamazaki, Hiroaki - In: Economics Bulletin 13 (2006) 7, pp. 1-7
This paper investigates stock price reactions to Japan's popular TV program "Project X," which was broadcast on NHK between 2000 and 2005. By using a standard event study methodology, we found that stock prices of these companies increased on average after the broadcast. In particular, the...