This paper shows that one out of eight investors chooses ethical funds and foregoes return for ethical principles. However, few screen completely. Human capital, being female and "empathetic" professions all predict ethical decision-making. Interestingly, neither income nor wealth explains...

Exploiting a natural experiment in Jeopardy we find that, despite no strategic gain, females switch to a more conservative wagering if playing against men only. Our findings complement experimental findings highlighting how gender differences in risk-taking can be socially driven.