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L’article présente les résultats d’une recherche qualitative sur les dispositifs et processus de segmentation achats au … spécialisée sur la segmentation achats, la Strategic Purchasing Orientation (SPO), ne cesse de proposer des matrices stratégiques … comment ces dispositifs de segmentation achats se déploient dans les entreprises et, en particulier, comment ils peuvent être …
Persistent link: https://www.econbiz.de/10011073473
Labour market segmentation is usually defined as the division of the labour markets into separate submarkets or … the segmentation issue has been focusing in developed countries, and especially in Europe, on contractual segmentation and … approach to labour market segmentation is necessarily slightly different. Indeed, most workers are engaged in the informal …
Persistent link: https://www.econbiz.de/10011093888
Aging well is now a major societal issue. Applied to marketing, the relevance of Desired Aging Well criterion is tested in this paper to segment the 50-65 years old market on a sample representative of French people. A typology based on consumer behavior regarding financial investments, leisure...
Persistent link: https://www.econbiz.de/10011082453