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This paper compares the relevance of subjective age as a criterion to segment the fashion market in four countries: China, South Korea, France and USA.Following the validation of a new invariant scale between cultures, the effects of subjective age on innovativeness and consumer media habits are...
Persistent link: https://www.econbiz.de/10011071841
subjective age as a segmentation variable of the fashion market. The results show that the gap between actual age and subjective …
Persistent link: https://www.econbiz.de/10011074587
Labour market segmentation is usually defined as the division of the labour markets into separate submarkets or … the segmentation issue has been focusing in developed countries, and especially in Europe, on contractual segmentation and … approach to labour market segmentation is necessarily slightly different. Indeed, most workers are engaged in the informal …
Persistent link: https://www.econbiz.de/10011093888
Aging well is now a major societal issue. Applied to marketing, the relevance of Desired Aging Well criterion is tested in this paper to segment the 50-65 years old market on a sample representative of French people. A typology based on consumer behavior regarding financial investments, leisure...
Persistent link: https://www.econbiz.de/10011082453