For many specialists of territorial networks, the question of governance is crucial. Nevertheless, few works have focused on this subject. In a context where this kind of network is multiplying, and in view of the mixed results of the experiments carried out up until now, this article offers a...

Nous assistons, depuis quelques années, à une envolée des prix d'acquisition payés dans le cadre des regroupements d'entreprises. Cette tendance s'explique en grande partie par la place prépondérante occupée par les éléments incorporels chez les entités cibles. La présente recherche...

The objective of this article is to conceptualize the value creation process in brand alliances using a dynamic approach, based upon the literature on strategic alliances and inter organizational relationships, to explain the importance of organizational components in brand alliances. The...

In this communication, we conceptualize the value creation process in brand alliances through an approach both static and dynamic. We mobilize literature on strategic alliances and inter organizational relationship (Das and Teng, 2000; Håkansson and Senhota, 1995) to explain the importance of...

The main objective of the paper is to show how resources, both inside and outside the firm, are combined together in the context of brand alliances. Indeed strategic assets in alliances are mobilized by actors in complex forms of organization in order to reach certain strategic objectives. Brand...