This article examines the relationship between Islam and marketing. It pays a special attention to the influence of islamic values, and of their interpretation, upon marketing system and practices. Muslim consumer's behavior goes from tradition to modernity; competition is fierce. In spite of...

Lighting and temperature are two important stimuli in sensory marketing. However, these stimuli have not yet been studied in controlled retail environments. The objective of this research is twofold: to propose a methodology to infer the effect of different levels of lighting and temperature in...