The authors argue that it is possible to break the demand for films into two types: the underlying demand accounted for by audiences’ behaviours owing to events outside the film industry (vacations, climate, etc.); and demand due to the agglomeration of supply by studios due to release dates...

Les marchés de matières premières sont marqués par deux principales tendances : la modification de leur organisation industrielle et leur financiarisation. Mais celles-ci s'intègrent elles-mêmes dans des bouleversements économiques, comme la mondialisation des échanges et la montée des...

Often reduced to a price reduction, sales promotion is very often presented as a commercial technique with damaging effect on brand value. We propose a broader view of this question and first explain why sales promotion can increase price elasticity and so reduce profitbility associated with...