Purpose – Brand management systems (BMSs) are of prime importance for brands to monitor effective brand management and enhance firms' performance. The existing scales take various conceptual bases and sometimes eliminate some dimensions, depending on the sector of activity. Based on praxis and...

Brand management contributions to performance are regularly questioned by CEOs. A few studies tried to assess the impact of brand management systems (BMSs) upon brand performance while there are still issues about the reliability and validity of the scale across business sectors. This study...

The key role of institutions for economic performance has recently been acknowledged in the economic policy debate. This paper aims at pointing out the main policy lessons and the recommendations to be drawn from New Institutional Economics (NIE), when considering the organization of markets. We...

This paper compares the relevance of subjective age as a criterion to segment the fashion market in four countries: China, South Korea, France and USA.Following the validation of a new invariant scale between cultures, the effects of subjective age on innovativeness and consumer media habits are...

From the conceptual differences between chronological age and subjective age, this paper examines the potential of subjective age as a segmentation variable of the fashion market. The results show that the gap between actual age and subjective age increase while aging. Only subjective age has an...

L’Oréal propose à des étudiants du monde entier de créer un nouveau produit pour l’une de ses marques et devenir ainsi chef de produit du groupe le temps d’un concours. Même si des objectifs de communication sont souvent avancés pour justifier ce type d’actions, une analyse...

La nutrition suscite un intérêt croissant chez les industriels de l'agroalimentaire. Chaque année, on assiste ainsi à des lancements de plus en plus nombreux de nouveaux produits présentant des bénéfices nutritionnels. Cependant, il est utile de rappeler que la nutrition n'est pas un...

This article provides a comparative analysis of changes in numerical and functional labour flexibility in the French and the UK food processing industry. Based upon case study data, it explores the interaction between competitive pressures and institutional and regulatory structures and their...